Pennsylvania Horticultural Society Rebrand

The Pennsylvania Horticultural Society is a nonprofit organization that creates and supports events involving horticulture and nature. PHS is known for its annual Philadelphia Flower show, as well as other pop-up gardens throughout the Philadelphia Region. PHS encourages volunteers to work in their gardens and hosts a variety of workshops throughout the season. 

PHS is a very professional organization with a wide audience. Even so, many people do not know how much the organization does. This rebrand aims to create a more recognizable logo with a simple and structured color scheme that creates a lasting impression for those who see it. 

Other design elements were created, such as patterning, for PHS’s branding. This can be used on different elements, such as stationery, water bottles, seed packets and more to add consistency.